“Of all the gifts we receive, the importance of socks cannot be overemphasized”Rev. Al Tysick
Every year since 2005, Emanu-El member Michael Bloomfield has helped put socks on the feet of Victoria’s homeless population. To date, over 125,000 pairs of socks valued at $562,500 have been distributed. In 2019, Michael won the prestigious National Philanthropy Day award for Outstanding Fundraising Volunteer.
You can be a part of this year’s campaign by volunteering some time or donating to the Victoria Cool Aid Society: https://coolaid.org/socks
Michael first reached out to McGregor Socks, who responded generously. Today, PVH Legwear Canada makes McGregor socks and, together with the Victoria Cool Aid Society and other local social services agencies, Michael’s efforts distribute about 10,000 pairs of socks a year to the homeless in Victoria, Duncan, Nanaimo and Salt Spring Island. La-Z-Boy Furniture generously ships the socks from Mississauga to Victoria.
All of this is possible because Michael’s compassion became action. Cold and wet feet are prone to infection, nail and skin diseases, fungus, and frostbite.
“A gift of socks is a gift of health for our neighbours who are homeless“Don McTavish, Cool Aid’s Director of Housing and Shelters
Twenty-five pairs of socks costs $25 but any amount helps.
For information or to volunteer, contact Michael Bloomfield though the Emanu-El office: email@example.com
“These socks are a powerful manifestation of the teaching, Love your neighbour as you love yourself.”Rabbi Harry